.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to running into billions in venture capital each year, have actually increased nearly $360 million up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That decline is due to market saturation, heightened regulatory tensions, and also financial uncertainties.ADWEEK spoke to 5 VCs who remain to purchase adtech business, in spite of these problems, regarding what they are looking for and what they stay away from. Perhaps unsurprisingly, these capitalists are actually targeting options in privacy-focused modern technologies and also industry-specific locations like hooked up television.